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In addition, the Street Spark example meets the additional qualifications requested for extra credit.[I'm not a lawyer and this is not legal advice] It's surprising to see something like this being submitted.
The possibilities of using data analytics to give customers greater insight into how they spend their money and the best offers, services or products is very exciting too.
Banking by smartphone and tablet has become the leading way customers manage their finances, as mobile banking overtakes branches and the internet as the most popular way to bank.
New research from CACI for the BBA shows that customers will use mobile devices to check their current accounts 895 million times in 2015, more than the 427 million branch interactions.
Competition is intensifying, and successfully joining the dots between mobile, internet and branch banking could make the difference between winning and losing customers.” ENDS For more information contact the BBA Press Office on 020 7216 8989 or Sarah Tavakoli at EY on 020 7951 9882.
The next instalment of the BBA EY Way We Bank Now work, called a World of Change, explores the major banking technologies introduced in the UK over past year and looks at other successful financial innovations introduced overseas, including cheque imaging technology, augmented reality and sophisticated data tools that give customers and businesses greater insight into their finances.
The report also features interviews with many of the leading digital experts across the banking industry and reveals their thoughts about what might be the next innovations available to British customers. CACI’s analysis and forecasts of how customers interact with their banks i) Current account interactions 2.